eCom Inner-Circle is a dropshipping course developed by Arie Scherson, a YouTube personality and Internet marketer. The course claims to cover all that you need to know regarding dropshipping.
However, you would soon learn that there are a lot of helpful bits that the course intentionally or unintentionally leaves out. Whichever the case, this is a course that needs a detailed revamping in order for it to befit the $397 price.
(No Hidden Fees or Taxes)
An important difference to note between this course and most of the other dropshipping courses is that the creator does not waste time boasting about his net worth as the main selling point. However, he makes a number of other claims, many of which can be determined to be false.
The primary focus of eCom Inner-Circle is on setting up Shopify and how you can exploit Facebook ads to make sells. Some of the concepts covered include product research, running ads, niche selection, building a brand, store set up, and automating the store using widgets and plugins.
The $397 price is fixed and you will have unlimited access to the training videos. This could be seen as a plus but it would be more beneficial if the videos offered were of top quality. There is also a 30-day money back guarantee.
Before you get all excited about this, it is worth noting that there is a high chance you may give up long before the money is refunded. The guys at eCom Inner-Circle seem to have devised ways to keep you going in circles until you no longer ask for a refund.
Once you are on the official website, you can access the sales page by first watching one of the videos and then following the link embedded in the description. This sends you directly to the teachable platform where the course is hosted.
This is a platform that is known to host quite a good number of world class videos. However, for eCom Inner-Circle, they may have got it all wrong.
I have always had positive things to say about courses published on reputable learning platforms. Many of the courses have been great for students who needed to learn one or more technical skills. The same cannot be said for eCom Inner-Circle.
According to Arie, following his course would help you make your first $100 from dropshipping within the next 30 days. All that you are required to do is to follow his instructions to the T.
Of the many ecommerce courses I have encountered I have never seen anyone make such a claim. The truth of the matter is that the level of success achieved is dependent on how much dedicated you are to the task.
In order to make an objective review of the course, I evaluated its modules. In general, there are a total of 9 modules. These modules are arranged as discussed below.
(No Hidden Fees or Taxes)
Module 1: Welcoming video
It is standard to have a welcoming video as part of the whole course. In this video, the course creator is expected to welcome you to the training and show how enthusiastic they are about you being a member of their community. How well a welcoming video is designed goes a long way in determining your desire to follow along with subsequent tutorials.
In this module, Arie talks about what you would expect to gain from the course. He explains that the whole course would be continuously updated as more materials are created. It is a bit early to authenticate this claim given that the course is relatively new – released in 2018.
Module 2: Creating a profitable store
Similar to all dropshipping courses whose backbone is Shopify, this course’s students are given a detailed guideline on how to set up their store. Arie takes a different approach here. He focuses on the creation of a store that would yield higher conversion rates, thus making sure you are very profitable.
It must be noted that even though the store design has an impact on your ability to sell, it is actually your marketing (target marketing) that can help you be more profitable.
There are a couple of videos here, most of which are short. The longest video here ran for 20 minutes. I had a number of issues with the manner in which the course’s details are covered in these videos.
Module 3: Product research
A store is not complete unless it has products to sell. Under this module, students are trained on how they can get products within niches of their choice. I was able to notice that the course skips a major section – the selection of niches – and digs straightway into the selection of products.
Arie makes a claim that the strategies shared are enough to help you make 4, 5, and 6 figures. That is quite an unreasonable claim.
Module 4: Facebook Ads
As mentioned from the beginning, the two major areas of focus for the course are setting up your Shopify store and running Facebook Ads. It thus goes without saying that the course creator releases a variety of videos under this module. In Module 4, students are trained on how they can get traffic from Facebook so that they can make money.
Facebook is a major social media site and if well exploited, it could easily turn to a goldmine. Arie gives an explanation of how you can establish a business manager account. As of this moment, this video is up to date given that the whole course was created less than a year ago.
Module 5: Advanced FB Ads
Whereas module 4 tackles major concepts in Facebook Ads, the essence of Module 5 is to take you through more advanced details that could not fit under Module 4. This would be the best module to start from if you are some of those people who have already made a coin or two from Facebook. Arie would have been unfair to you had he mixed up everything under just one module.
The videos here tackle micro testing and the manner in which you can skyrocket your earnings to 5 or 6 figures. There is also a video which covers manual bidding. This is probably the only notable module that can be of help to more advanced users. The rest don’t really provide value for your money.
Module 6: Maximizing profits
Every entrepreneur understands the need to make as much profit as possible. At the slightest opportunity available, your goal should always be to maximize your profits. That is what the module is all about. The videos give a guideline on the available plugins for increasing your sales.
The reasoning here is that if you make more sales, you will make more profits. As much as that is true, there are some flaws in such an approach. The best perspective that Arie should have taken entails increasing your profit margin for the maximization of profits.
When you are told that you should sell more to make more profits, there may come a time when you would be selling more but actually making losses from each sell.
Arie presents ideas on how to establish an effective mailing sequence for those who may have initiated a cart process but left it halfway done. This is a good explanation but email marketing is a whole new topic on its own.
If he wanted to cover more details under this, he should have made email marketing to be a module of its own. Probably he didn’t because he wanted to remain true to his mission – creating a Shopify store and using Facebook Ads.
Module 7: Brand creation
Having put a store in place and learned how to take advantage of Facebook ads, the other area you would want to focus on is how to establish an easily-recognizable brand. Building a brand is a very important step.
With a brand, you are able to sell products without necessarily having to put in advertising cash. Friends of friends can also help you with the product marketing thanks to the positive brand name that it holds.
Arie makes a suggestion of affiliate marketing as an approach to brand creation. Instagram branding is discussed in one of the videos. The module also explains how you can use virtual assistants to help you grow your business.
Overall, I don’t have a very positive opinion regarding this course. It takes a shallow minded approach towards dropshipping, assuming that by simply explaining how to set up your Shopify store and explain Facebook Ads, you will automatically become a guru dropshipper. That is wrong.
With the many years of experience I have in ecommerce, I understand that if you want to become a successful drop shipper, you must have a stronger grasp of a wide range of factors like niche selection and proper product sourcing. These are concepts which the course fails to explain in greater details.
(No Hidden Fees or Taxes)