Does Profitable Online Store Give Value for Your Money? A Detailed Review


Creating online stores and importing products into the stores may seem as though it’s a daunting task. However, there are lots of guys who purport to be able to help you with the goal.

Profitable Online Store is one such training program that promises to make you a guru when it comes to dropshipping. How well the course’s creator, Steve Chou, is able to live up to that promise will be tested in this review.

Just like any other service, you are expected to pay for the training. It would be quite unfair for someone to dedicate a huge amount of their time creating a course only for you to access it for free. As we acknowledge that reality, we cannot also ignore the fact that the pricing of any training should not be exploitative. Furthermore, it must give value for your money.

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From a general point of view, the course offered by Steve is priced in such a ludicrous manner. The overall cost of this course is $1,397. You have three ways you can choose to pay for the training. In whichever method of payment selected, you get life access to the study materials, free non-stop updates, and 30-day money back guarantee.

Steve is clever. He knows that if he just sells you the course at such a high price with no additional offers, you are more than likely to turn it down. Therefore, to minimize the possibility of that to happen, he throws in some few extras here and there to keep you digging deeper into your pockets.

Who is Steve?

In order for you to have a better idea of what Profitable Online Store is, you must have an understanding of who its creator is. According to his claims, he is an ex-electrical engineer who graduated from Stanford University.

He has established a common pattern that can be seen among many other Internet marketers – the claim that they first built their own stores and made millions out of it. As a result of making such huge amounts of money, they did not see the need to hide the trick when they can share it so that others can equally make it big.

How true such a claim is, remains questionable. The truth of the matter is that it appears much of his money is made from blogging, reviewing products, and increased signing up of students to his course.

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Steve Chou’s biggest blog is MyWifeQuitHerJob. There is a high chance you may have come across it. In the blog, Steve argues against complacency, something that happens when you have spent a lot of your time at the same job.

According to his own assertions, this is a disease that we must all overcome. That is why he has dedicated a lot of his time in drop shipping training so that more people can have the courage to follow the path that his wife took.


What he fails to mention is that his actual motivation for starting the training was so that he can make money out of it. He sells the idea that he can train you to become a millionaire but then fails to do so effectively.

It is true that there are many good courses on Shopify which can help you create immense wealth when properly followed. However, it is also true that there are others which will mislead you to digging deeper into your pocket with no value for your money.

This makes it necessary to be careful of whom you turn to for training. By the time you get to the end of this review, you shall have made up your mind regarding Profitable Online Store. Is it worth it or not?

Continue reading to find out.

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(No Hidden Fees or Taxes)

Detailed Review of Profitable Online Store

If you want to know a training course in a much better way, you must go through its modules. You need to set aside a considerable amount of time to check its modules, and the content covered under each module. The length of the videos and points passed across also. That is exactly what I did.

Generally, there are a total of 15 modules in Profitable Online Store training. Here is the breakdown.

Module 1: Determining your niche

You need a niche, a profitable one for that matter. The first Module of this course has little to do with welcoming you to the course and straightway jumps into the details. You are trained on the manner in which you can select a potentially profitable niche. Among the things you look at, there are the products to be sold, market size, and niche profitability.

Module 2: Determine product sources

Having decided on the products you would be selling, you also need to know where they will come from. The amount of money from a product has a direct connection to your ability to get them at a better price. You also need to make sure that the products are sourced from platforms where you will not be scammed and that they obey all the legal rules.

By the time one is done with module 2, you are supposed to be better at buying or adding products from legitimate sources and have a detailed understanding of how the retail chain works. I’ve come to realize that there is much more to be told in regard to product-sourcing than the course can provide.

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Module 3: Setting up an online store

This is where more interesting stuff start. You get to learn how you can build an actual ecommerce site which, if you want, may show off to friends.

But an entrepreneur is not about showing off. It’s about building something that can make you money. That is why the training here is designed to give you the know-how skills necessary for building a better store which can give you a positive reputation.

Module 4: Selling on Amazon

Amazon is a major ecommerce platform. That is why the course sets aside this Module to train you on using their platform. Here, you are taken through the techniques of leveraging selling channels which can help you maximize profits. It teaches on the way to make an immediate sell on Amazon.

Remember that there is no one common formula for successfully dropshipping on a marketplace. On the contrary, you should be aware of the heavy limitations. Something I don’t think Steve Chou managed to explain thoroughly.


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Module 5: Creating sales funnels

Steve argues that an ecommerce business loses about 98% of its profit-opportunities since an ecommerce store has an average conversion rate of 2%. This typically happens to those that. That is the main focus of this Module.

Module 6: Legalizing your business

When a business is legal, it avoids the red tape from the very beginning. When you are done with this Module, you will have been trained on the way you can navigate through the paperwork of starting a small business. The end goal is to have it running legally.

Don’t forget, though, it is wise to consult with a professional before taking Steve’s explanations at face value.

Module 7: Marketing the store freely

When you have an online store, it would still not be beneficial for as long as it does not have customers. The aim of this module is to take you through what you need to do to get the much-needed customers, without spending a coin.

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Module 8: Email marketing

Email marketing is a powerful way to get to potential customers directly. In Module 8, you are trained on the different strategies you can follow to build a list of your own.

Module 9: Google Shopping and Google Adwords

Here, students are trained on driving target traffic to their website. The conversion rate using the techniques explained here is high since search visitors are searching for products they have an interest in buying.

Module 10: Facebook advertising

Any serious dropshipper can never underestimate the power of social media. However, you could as well lose money if you do not do it correctly. Module 10 explains the steps to launching a Facebook campaign. How successful it would be only time will tell.


Module 11: Facebook Messenger Marketing

This module is related to the above one, thus it makes no sense that Steve decided to split them. He could have easily discussed the two as sub-topics under module 10.

Module 12: SEO optimization

Search Engine Optimization involves making sure that the store ranks on the first page of the Google search page for keywords associated with your keywords. The module teaches how to achieve that.

Module 13: Maximizing profit

When you begin gaining traffic for your website, you want to make sure that you can maximize the profit. Module 13 is designated for that purpose. However, it falls short in providing better guidance here.

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Module 14: Advanced Website Optimization

You should understand that setting up an ecommerce business does not simply involve importing products. You need a fusion of art and science to have a dynamic site. That is covered here. The Module presents quite a detailed discussion of the advanced configurations that can be done under Module 14.

Module 15: Online reputation

As a culmination of the whole training, Steve saw its better to help you build a positive online reputation. This is common sense and you probably already know. However, it does no harm for him to remind us.


Throughout the course, I came across a total of 15 modules. With my many years of experience in ecommerce, and counting, I was able to easily spot modules that could be merged into one. He literally made the modules long so that the course can seem as though it is long enough for the price he charges.

The fact that he has a long course does not mean everything he discusses is meaningful. Thus, I have the full confidence not to give this course a green pass. You can get a much better course at the same price or cheaper.

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(No Hidden Fees or Taxes)