Category: Courses

Product Winner Blueprint Review

Tristan Broughton is a popular name on YouTube and the Internet world as a whole. Much of his popularity is owed to the course Google Ads Ecom Academy which he developed long before Product Winner Blueprint.

But as much as he is reputable in other areas, that does not automatically make him the right person to turn to when you want to learn key details regarding dropshipping. He may have an idea or two on the top but still, that does not qualify him to be a guru.


Riding on his popularity in other sectors within the Internet world, Tristan developed the Product Winner Blueprint course. Here, he claims that he would be able to empower you to become a world-class ecommerce entrepreneur.

It must be noted that this course is not marketed purely as a dropshipping training. Most of the materials tackled here revolve around sourcing products from Aliexpress and then testing them on Facebook Ads to determine the winner.

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What Does the Course Teach?

How to efficiently get winning products within the shortest time possible while spending less money and not having to undergo an endless search.

Tricks to implement to gain higher store conversion rates and intrigue customers to purchase from you right away.

How you can make the most out of your Facebook Pixel.

The profitable scaling strategy which has allowed to scale winning products past $10,000 revenue on a daily basis.

The last claim of making $10,000 revenue per day must have already captivated your attention. That is exactly what lying marketers do – they give you ridiculous promises, making you believe that you will have made millions in a matter of days.

With such a prospect, you will have no problem letting go of some ‘few dollars’ in exchange for the promised millions. Of course, you only get to realize that it was all an exaggeration when the damage has already been done.

What to Expect of the Course in Short?

The marketing of this course is in such a manner that it targets individuals who have little to no knowledge of Facebook Ads. If you have ever made some money on Facebook, there are later sections of the videos where you can start from. It would be a waste of your valuable time to spend too much time going through something you already have a deeper understanding of.

The amount of money you spend purchasing the course is determined by the approach taken. If you buy Product Winner Blueprint as a standalone tutorial, you will pay $297. This price is not constant and can shoot up at any time.

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For those who decide to purchase Product Winner Blueprint and Google Ads Ecom Academy as one bundle, you pay a total of $497, helping you save $197. This may be a viable option as opposed to purchasing each course separately.

There is something fishy about how Tristan decided to price his course. Basically, the whole idea is designed around making you spend more money. Thus, if you are the kind of a person who quickly jumps into making purchases, you are more likely to waste a lot of money.

Be wise before you watch your money just go to waste. Furthermore, how sure are you that any of these courses will give value for your money? There is only one way to find out. Let us dive into the review.

Detailed Review of the Course

The course is divided into modules totaling 9. Each of these modules is designed to cover specific sections. As you progress watching the videos, you begin to realize there is a lot of repetitive information. That is an indicator that repetition was used in many videos for the sake of making the course appear long and more informative. Well, it isn’t.

Module 1: Setting up the store

Even though, he still takes the same approach that other Shopify courses are structured. The fact that he has begun his first module with store setup confirms this. In this module, you are taken through how you can build the store in such a way that its conversion rates are increased.

Of course, there isn’t any evidence that Tristan’s way is the right way. Simply because different approaches work differently for different people and their goals with dropshipping.

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Module 2: Conducting product research

This module has a total of 8 videos. For starters, you are given an explanation of what you should test and what you should refrain from. This is as a result of factors associated with sizing when it comes to clothes, liability, and trademarks.

Once all the legalities have been dealt with, the section then moves forward to show you how to search for products. Many students find this bit to be more exciting.

You are shown the strategy for spying on and swiping products from other successful Aliexpress drop shipping sites. Recommendations are also made of the right Chrome extensions to install for effective spying and the steps to conducting your product testing.

The thing here is that the tools available for the job like SaleHoo are hundreds. The suggested tools might not be the right for you. Keep it in mind.


Module 3: Facebook Pixel

A total of 4 videos are designed for this section. Here, the main focus is on the process of setting up a Facebook Ad account and how you can install Facebook Pixel. You are also taught on how to create backup ad accounts which serve to guarantee that you would be able to continue running your ads even if the main account is suspended.

This is a strategy worth paying attention to because Facebook tends to adjust its policies from time to time and you could become a victim of account suspension all of a sudden. With a backup account, that is no longer an issue.

Module 4: Facebook targeting

Better marketing calls for specifics. You need to be specific about the people you are selling ads to. With target marketing, you are able to reach the right group of people so that the success rate of your advertisements is assured.

The videos here begin by encouraging you not to be focused on becoming ‘perfect’ concerning your targets. It then goes on ahead to introduce Facebook audiences from countries that hold the highest potential.

As much as Tristan acknowledges the need for Facebook targeting, he fails to give a proper explanation on how to go about it.

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Module 5: Facebook retargeting

The section has 3 videos. The first video reinforces the need for retargeting non-buyers given that you may never know the time when they would be converted to worthwhile purchasers.

I feel that much of the videos in this module are all about motivational rather than sharing specific details of how to approach the idea of retargeting. For instance, the course fails to explain how you would deal with prospects who have interacted with your ad in some form but never actually bought the product.

Module 6: Facebook scaling roadmap

In Module 6, Tristan makes an effort to cover the challenges associated with scaling. There are so many related problems, especially if you are just starting out. Thus, your utmost attention is needed here.

Learning further about scaling is necessary, as you can’t simply understand it all from a shady amateur course.

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Module 7: Increasing Average Order Value

AOV is a key requirement if you are to get additional profits. That is where this section tries to come in handy. It makes a recommendation of the ways you can motivate prospects to explore your free shipping offers and how a little hack in the product description may make a difference in the overall revenue.


Module 8: Automation

You cannot be around all the time to handle all matters associated with Facebook ads. Automation is designed to do things for you – whether you are deeply asleep or busy with other matters of the business. The module shares tips on how virtual assistants can minimize the burden of work on your shoulders.

Module 9: Email marketing

It is pretty impressive that email marketing has been set aside as a module of its own even though the course creator fails to give a very detailed discussion. The videos published in this section are very basic and do not give you the impression that you’ve got the value for your money.


Without beating around the bush, my analysis has determined that the course does not give a value for your money. Even though each topic builds upon the other, there is a great shortage of content in the videos published under each module.

I have been in the ecommerce world long enough to tell a good course if I see one. This is not one of these courses worth your while. It has immense limitations regarding the depth of content. The money-back guarantee is also a sketchy one, and there have been complaints regarding it.

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eCom Inner-Circle Review

eCom Inner-Circle is a dropshipping course developed by Arie Scherson, a YouTube personality and Internet marketer. The course claims to cover all that you need to know regarding dropshipping.

However, you would soon learn that there are a lot of helpful bits that the course intentionally or unintentionally leaves out. Whichever the case, this is a course that needs a detailed revamping in order for it to befit the $397 price.

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An important difference to note between this course and most of the other dropshipping courses is that the creator does not waste time boasting about his net worth as the main selling point. However, he makes a number of other claims, many of which can be determined to be false.

The primary focus of eCom Inner-Circle is on setting up Shopify and how you can exploit Facebook ads to make sells. Some of the concepts covered include product research, running ads, niche selection, building a brand, store set up, and automating the store using widgets and plugins.

The $397 price is fixed and you will have unlimited access to the training videos. This could be seen as a plus but it would be more beneficial if the videos offered were of top quality. There is also a 30-day money back guarantee.

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Before you get all excited about this, it is worth noting that there is a high chance you may give up long before the money is refunded. The guys at eCom Inner-Circle seem to have devised ways to keep you going in circles until you no longer ask for a refund.

Once you are on the official website, you can access the sales page by first watching one of the videos and then following the link embedded in the description. This sends you directly to the teachable platform where the course is hosted.

This is a platform that is known to host quite a good number of world class videos. However, for eCom Inner-Circle, they may have got it all wrong.


I have always had positive things to say about courses published on reputable learning platforms. Many of the courses have been great for students who needed to learn one or more technical skills. The same cannot be said for eCom Inner-Circle.

According to Arie, following his course would help you make your first $100 from dropshipping within the next 30 days. All that you are required to do is to follow his instructions to the T.

Of the many ecommerce courses I have encountered I have never seen anyone make such a claim. The truth of the matter is that the level of success achieved is dependent on how much dedicated you are to the task.

In order to make an objective review of the course, I evaluated its modules. In general, there are a total of 9 modules. These modules are arranged as discussed below.

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Module 1: Welcoming video

It is standard to have a welcoming video as part of the whole course. In this video, the course creator is expected to welcome you to the training and show how enthusiastic they are about you being a member of their community. How well a welcoming video is designed goes a long way in determining your desire to follow along with subsequent tutorials.

In this module, Arie talks about what you would expect to gain from the course. He explains that the whole course would be continuously updated as more materials are created. It is a bit early to authenticate this claim given that the course is relatively new – released in 2018.

Module 2: Creating a profitable store

Similar to all dropshipping courses whose backbone is Shopify, this course’s students are given a detailed guideline on how to set up their store. Arie takes a different approach here. He focuses on the creation of a store that would yield higher conversion rates, thus making sure you are very profitable.

It must be noted that even though the store design has an impact on your ability to sell, it is actually your marketing (target marketing) that can help you be more profitable.

There are a couple of videos here, most of which are short. The longest video here ran for 20 minutes. I had a number of issues with the manner in which the course’s details are covered in these videos.

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Module 3: Product research

A store is not complete unless it has products to sell. Under this module, students are trained on how they can get products within niches of their choice. I was able to notice that the course skips a major section – the selection of niches – and digs straightway into the selection of products.

Arie makes a claim that the strategies shared are enough to help you make 4, 5, and 6 figures. That is quite an unreasonable claim.


Module 4: Facebook Ads

As mentioned from the beginning, the two major areas of focus for the course are setting up your Shopify store and running Facebook Ads. It thus goes without saying that the course creator releases a variety of videos under this module. In Module 4, students are trained on how they can get traffic from Facebook so that they can make money.

Facebook is a major social media site and if well exploited, it could easily turn to a goldmine. Arie gives an explanation of how you can establish a business manager account. As of this moment, this video is up to date given that the whole course was created less than a year ago.

Module 5: Advanced FB Ads

Whereas module 4 tackles major concepts in Facebook Ads, the essence of Module 5 is to take you through more advanced details that could not fit under Module 4. This would be the best module to start from if you are some of those people who have already made a coin or two from Facebook. Arie would have been unfair to you had he mixed up everything under just one module.

The videos here tackle micro testing and the manner in which you can skyrocket your earnings to 5 or 6 figures. There is also a video which covers manual bidding. This is probably the only notable module that can be of help to more advanced users. The rest don’t really provide value for your money.

Module 6: Maximizing profits

Every entrepreneur understands the need to make as much profit as possible. At the slightest opportunity available, your goal should always be to maximize your profits. That is what the module is all about. The videos give a guideline on the available plugins for increasing your sales.

The reasoning here is that if you make more sales, you will make more profits. As much as that is true, there are some flaws in such an approach. The best perspective that Arie should have taken entails increasing your profit margin for the maximization of profits.

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When you are told that you should sell more to make more profits, there may come a time when you would be selling more but actually making losses from each sell.

Arie presents ideas on how to establish an effective mailing sequence for those who may have initiated a cart process but left it halfway done. This is a good explanation but email marketing is a whole new topic on its own.

If he wanted to cover more details under this, he should have made email marketing to be a module of its own. Probably he didn’t because he wanted to remain true to his mission – creating a Shopify store and using Facebook Ads.


Module 7: Brand creation

Having put a store in place and learned how to take advantage of Facebook ads, the other area you would want to focus on is how to establish an easily-recognizable brand. Building a brand is a very important step.

With a brand, you are able to sell products without necessarily having to put in advertising cash. Friends of friends can also help you with the product marketing thanks to the positive brand name that it holds.

Arie makes a suggestion of affiliate marketing as an approach to brand creation. Instagram branding is discussed in one of the videos. The module also explains how you can use virtual assistants to help you grow your business.


Overall, I don’t have a very positive opinion regarding this course. It takes a shallow minded approach towards dropshipping, assuming that by simply explaining how to set up your Shopify store and explain Facebook Ads, you will automatically become a guru dropshipper. That is wrong.

With the many years of experience I have in ecommerce, I understand that if you want to become a successful drop shipper, you must have a stronger grasp of a wide range of factors like niche selection and proper product sourcing. These are concepts which the course fails to explain in greater details.

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Does Profitable Online Store Give Value for Your Money? A Detailed Review


Creating online stores and importing products into the stores may seem as though it’s a daunting task. However, there are lots of guys who purport to be able to help you with the goal.

Profitable Online Store is one such training program that promises to make you a guru when it comes to dropshipping. How well the course’s creator, Steve Chou, is able to live up to that promise will be tested in this review.

Just like any other service, you are expected to pay for the training. It would be quite unfair for someone to dedicate a huge amount of their time creating a course only for you to access it for free. As we acknowledge that reality, we cannot also ignore the fact that the pricing of any training should not be exploitative. Furthermore, it must give value for your money.

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From a general point of view, the course offered by Steve is priced in such a ludicrous manner. The overall cost of this course is $1,397. You have three ways you can choose to pay for the training. In whichever method of payment selected, you get life access to the study materials, free non-stop updates, and 30-day money back guarantee.

Steve is clever. He knows that if he just sells you the course at such a high price with no additional offers, you are more than likely to turn it down. Therefore, to minimize the possibility of that to happen, he throws in some few extras here and there to keep you digging deeper into your pockets.

Who is Steve?

In order for you to have a better idea of what Profitable Online Store is, you must have an understanding of who its creator is. According to his claims, he is an ex-electrical engineer who graduated from Stanford University.

He has established a common pattern that can be seen among many other Internet marketers – the claim that they first built their own stores and made millions out of it. As a result of making such huge amounts of money, they did not see the need to hide the trick when they can share it so that others can equally make it big.

How true such a claim is, remains questionable. The truth of the matter is that it appears much of his money is made from blogging, reviewing products, and increased signing up of students to his course.

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Steve Chou’s biggest blog is MyWifeQuitHerJob. There is a high chance you may have come across it. In the blog, Steve argues against complacency, something that happens when you have spent a lot of your time at the same job.

According to his own assertions, this is a disease that we must all overcome. That is why he has dedicated a lot of his time in drop shipping training so that more people can have the courage to follow the path that his wife took.


What he fails to mention is that his actual motivation for starting the training was so that he can make money out of it. He sells the idea that he can train you to become a millionaire but then fails to do so effectively.

It is true that there are many good courses on Shopify which can help you create immense wealth when properly followed. However, it is also true that there are others which will mislead you to digging deeper into your pocket with no value for your money.

This makes it necessary to be careful of whom you turn to for training. By the time you get to the end of this review, you shall have made up your mind regarding Profitable Online Store. Is it worth it or not?

Continue reading to find out.

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Detailed Review of Profitable Online Store

If you want to know a training course in a much better way, you must go through its modules. You need to set aside a considerable amount of time to check its modules, and the content covered under each module. The length of the videos and points passed across also. That is exactly what I did.

Generally, there are a total of 15 modules in Profitable Online Store training. Here is the breakdown.

Module 1: Determining your niche

You need a niche, a profitable one for that matter. The first Module of this course has little to do with welcoming you to the course and straightway jumps into the details. You are trained on the manner in which you can select a potentially profitable niche. Among the things you look at, there are the products to be sold, market size, and niche profitability.

Module 2: Determine product sources

Having decided on the products you would be selling, you also need to know where they will come from. The amount of money from a product has a direct connection to your ability to get them at a better price. You also need to make sure that the products are sourced from platforms where you will not be scammed and that they obey all the legal rules.

By the time one is done with module 2, you are supposed to be better at buying or adding products from legitimate sources and have a detailed understanding of how the retail chain works. I’ve come to realize that there is much more to be told in regard to product-sourcing than the course can provide.

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Module 3: Setting up an online store

This is where more interesting stuff start. You get to learn how you can build an actual ecommerce site which, if you want, may show off to friends.

But an entrepreneur is not about showing off. It’s about building something that can make you money. That is why the training here is designed to give you the know-how skills necessary for building a better store which can give you a positive reputation.

Module 4: Selling on Amazon

Amazon is a major ecommerce platform. That is why the course sets aside this Module to train you on using their platform. Here, you are taken through the techniques of leveraging selling channels which can help you maximize profits. It teaches on the way to make an immediate sell on Amazon.

Remember that there is no one common formula for successfully dropshipping on a marketplace. On the contrary, you should be aware of the heavy limitations. Something I don’t think Steve Chou managed to explain thoroughly.


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Module 5: Creating sales funnels

Steve argues that an ecommerce business loses about 98% of its profit-opportunities since an ecommerce store has an average conversion rate of 2%. This typically happens to those that. That is the main focus of this Module.

Module 6: Legalizing your business

When a business is legal, it avoids the red tape from the very beginning. When you are done with this Module, you will have been trained on the way you can navigate through the paperwork of starting a small business. The end goal is to have it running legally.

Don’t forget, though, it is wise to consult with a professional before taking Steve’s explanations at face value.

Module 7: Marketing the store freely

When you have an online store, it would still not be beneficial for as long as it does not have customers. The aim of this module is to take you through what you need to do to get the much-needed customers, without spending a coin.

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Module 8: Email marketing

Email marketing is a powerful way to get to potential customers directly. In Module 8, you are trained on the different strategies you can follow to build a list of your own.

Module 9: Google Shopping and Google Adwords

Here, students are trained on driving target traffic to their website. The conversion rate using the techniques explained here is high since search visitors are searching for products they have an interest in buying.

Module 10: Facebook advertising

Any serious dropshipper can never underestimate the power of social media. However, you could as well lose money if you do not do it correctly. Module 10 explains the steps to launching a Facebook campaign. How successful it would be only time will tell.


Module 11: Facebook Messenger Marketing

This module is related to the above one, thus it makes no sense that Steve decided to split them. He could have easily discussed the two as sub-topics under module 10.

Module 12: SEO optimization

Search Engine Optimization involves making sure that the store ranks on the first page of the Google search page for keywords associated with your keywords. The module teaches how to achieve that.

Module 13: Maximizing profit

When you begin gaining traffic for your website, you want to make sure that you can maximize the profit. Module 13 is designated for that purpose. However, it falls short in providing better guidance here.

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Module 14: Advanced Website Optimization

You should understand that setting up an ecommerce business does not simply involve importing products. You need a fusion of art and science to have a dynamic site. That is covered here. The Module presents quite a detailed discussion of the advanced configurations that can be done under Module 14.

Module 15: Online reputation

As a culmination of the whole training, Steve saw its better to help you build a positive online reputation. This is common sense and you probably already know. However, it does no harm for him to remind us.


Throughout the course, I came across a total of 15 modules. With my many years of experience in ecommerce, and counting, I was able to easily spot modules that could be merged into one. He literally made the modules long so that the course can seem as though it is long enough for the price he charges.

The fact that he has a long course does not mean everything he discusses is meaningful. Thus, I have the full confidence not to give this course a green pass. You can get a much better course at the same price or cheaper.

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